One and Other Promo

One & Other was a public art project by Antony Gormley, in which 2,400 members of the public occupied the usually vacant fourth plinth in Trafalgar Square, London, for an hour each for 100 days. The project ran from July-October 2009.

Sky Arts broadcast live coverage of the event. We created a brand along with titles and promos for the on air presence on Sky Arts.

For the promo we recorded members of the public’s responses when asked the question ‘What would you do on the plinth?’. Their responses were then visualised graphically using a mix of stop motion photography and motion graphics.